Context
OROS Design sells premium outdoor fireplaces made of architectural concrete in Quebec. The brand needed a web experience that conveyed its premium positioning, explained the product promise and supported online sales with a clear presentation of options.
Mandate
- Build a Shopify store with a custom theme suited to the OROS identity.
- Focus the e-commerce experience on product, brand and conversion.
- Create a custom fireplace configurator.
- Highlight luxury, durability, a clean flame and local manufacturing.
- Design a responsive interface for product exploration on mobile and desktop.
Result
An immersive online store that turns a technical product into a brand experience. The site stages the OROS world, simplifies option discovery and provides clear paths to customization, information requests and purchase.